Slow fashion,
marked down.

We track 100 European sustainable clothing brands and aggregate every piece on sale, so you can buy organic, fairly paid clothing without the price being the reason you don’t.

Open the catalogue Why this exists

1,102: products aggregated
−36%: average cut

Little Black Dress with Floral Embroidery — Infantium Victoria€375€75

MEES | Spencer 100% Merino — Roosenstein Wolke€129€50

№002 — the reason

The greenest
garment is the one
that already exists.

plate i — the word

lagom

/ˈlɑː.ɡɔm/ · Swedish, adv.

Not too little, not too much — the right amount. A quiet argument against both scarcity and excess, and the only sensible brief for a wardrobe.

01
The waste is upstream
A large share of what the industry cuts is never sold at full price. Water, dye, diesel and hours are already spent by the time a garment reaches the outlet rack — the only thing still undecided is whether anyone wears it.
02
Slow clothes, reachable price
Certified fibres and fairly paid sewing rooms cost more, and they should. Sale season is the window where those clothes come within reach of people who cannot pay full price for their principles.
03
No affiliate haze
We hold no stock, run no checkout and take no cut. Every listing links straight to the brand’s own shop at the brand’s own price. The index is the whole product.

What we are trying to do

Index every European house that makes clothes slowly — 100 catalogued so far.
Keep the data honest: live prices, real stock per size, fibres read from the label.
Let people filter a sale by material and origin, not just by price.
Never nudge anyone toward more than lagom.

€59,703 already knocked off across the index · deepest cut −87%